We are so excited to introduce our logo to you. It has been a long time coming, I really never thought much about having a logo, until recently. I thought it was a lot ado about nothing, branding statements, logos, a consistent business presence. I had heard about all of those things from PR people and marketing folks, in webinars and general conversation, but was sure you could thrive in business without them. I’m sure people still can, however we decided to tap into the design talents of Shawn Buchholz at Carbon Freckle. Shawn has designed rack cards and business cards and all without the benefit or addition of a logo. So I went to see her and told her what our thoughts were and our branding statement was and told her to come up with a design. We received our first proof and I really liked it, had some tweaking along the way, and now our logo has a life! Some business owners like to handle all aspects of their business, designing logos and coming up with their branding statements, and such. I have always been of the mind that people have God given talents that far exceed what I can do, and that I as a business owner should tap into that when I can. Shawn works with us, and is so good at making it a collaborative effort, we are so fortunate to have her and her business here in our community. So thank you Shawn for bringing our logo to life!
Tags: branding statement, Carbon Freckle, logo, webinars
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